Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value -

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value -

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value -



Amazon.co.jp: Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (English Edition) 電子書籍: Macdivitt, Harry, Wilkinson, Mike: Kindleストア

Amazon配送商品ならValue-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating, and Capturing Customer Valueが通常配送無料。更にAmazonならポイント還元本が多数。Macdivitt, Harry, Wilkinson, Mike作品ほか、お急ぎ便対象商品は当日お届けも可能。

They have energetically cut costs, even in the “go-to-market” commercial functions crucial to driving revenue—sales, marketing, pricing, branding, and customer insight. These companies have achieved productivity gains, but they’ve reached the point of diminishing returns. We’re learning again that we can’t cut our way to growth.

Otherwise, your data might include unrelated sales pipelines that your team didn’t work on. 3. Customer lifetime value (CLV) Customer lifetime value is the total dollar amount a single account or person is projected to spend on your business from their very first purchase all the way to their last. This calculation is based on your pricing ...

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing - Harry Macdivitt - 洋書の購入は楽天ブックスで。全品送料無料!購入毎に「楽天ポイント」が貯まってお得!みんなのレビュー・感想も満載。

Sales, costs, promotions, space, store locations, and customer data should be connected, but only insofar as that will drive value for the business. Companies will likely have to connect more data as efforts evolve. To achieve results quickly, they should begin …

楽天KoboでPatricia Pulliam Phillipsの "Green Scorecard(Measuring the Return on Investment in Sustainability Initiatives)"をお読みいただけます。 Too many organizations are currently caught in a “green slump,” struggling to engage in sustainability projects and maki...

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It is happening in our private world, in the way we communicate and consume things and services. And in our economy, where disruption is the name of the game. Creative entrepreneurs are using digital technologies as a lever. They are revolutionizing business models, redrawing the boundaries between industries and creating new interfaces to the customer. "Creative destruction" is how Schumpeter ...

Create dynamic customer relationships and link the data you collect across multiple channels and your back-of-house systems. Evaluate the effect of each promotion, discount or partnership on your reputation and your bottom line. Track social networks to identify high-value influencers. Attribute online conversations to specific areas of your business. And keep decision makers across your ...

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